Technological advancement is the key to success for Choice Hotels International which might make you think What PMS system do Choice Hotels use? A top hotel franchisor with over 7,100 franchised hotels across various brands. A strong property management system (PMS) is at the heart of their efficient management system.
One could imagine handling reservations, guest information, room inventory, billing, and housekeeping as well as many other tasks manually.
What PMS system do Choice Hotels use? Understanding Facts
What PMS system do Choice Hotels use? A Property Management System (PMS) is like a central nervous system for all hotels as it automates and integrates those activities. This means
- Increased Efficiency: Staff time is saved through streamlined work processes which focus on dealing with guests.
- Enhanced Guest Experience: Quick check-ins, correct billing, and real-time room availability facilitate pleasant stays for customers.
- Improved Decision-Making: Price-setting, promotion, and resource allocation are made more reliable based on data from the PMS.
- Greater Control: Hotels are provided with real-time access to control information about operations.
HOW DID CHOICE HOTELS SELECT THEIR PMS?
There isn’t one right way to select a PMS that would suit every type of hotel. Here’s what probably influenced this brand’s decision
- Scalability: They must be able to meet various hotel size needs within their brand portfolio via the PMS they choose.
- Integration Capabilities: It should be possible for such systems to integrate seamlessly with other existing ones such as channel managers and revenue management tools.
- Functionality: The properties’ PMS should incorporate features like bookings, and guest relations accounting service which includes housekeeping but not exclusively such functions in etc., etc., etc., thus including everything that makes up its core business operations,
- Security: Protecting guest data and having a reliable system are two things that cannot be compromised.
- Ease of Use: The PMS must have a user-friendly interface for easy and quick learning by staff.
CHOICE HOTELS’ PMS FEATURES
Choice Hotels uses a cloud-based PMS called choiceADVANTAGE, which was developed by SkyTouch Technology; a company that they acquired. Let’s look at what it can do
- Centralized Reservations: Make reservations across all channels (phone, online travel agencies, direct website) from one place.
- Guest Management: Collect guest data such as demographics and preferences to provide personalized services.
- Real-time Inventory Management: Keep track of room availability, rates, and restrictions to prevent overbooking.
- Efficient Check-in/Check-out: Speed up guest arrivals and departures through faster processing time.
- Housekeeping Management: Assign housekeeping tasks with real-time status updates ensuring a clean and comfortable guest environment.
- Detailed Reporting: Reports on occupancy rates, and revenues generated in different places among others can be very helpful in running a business efficiently using the PMS approach.
- Mobile Access: Staff may use mobile devices to access the PMS so that they are not confined to one office together with their many other duties where it is hard for them to find enough time to do so.
IN ACTION – STREAMLINED OPERATIONS
Reservations: A guest books a room online. The inventory is automatically updated by the PMS; an email confirmation is sent out while check-in details are pre-populated with the guests’ information making it faster for them during check-in time.
Check-In: Upon arrival, front desk staff simply picks up customer information and processes payments quickly.
Housekeeping: Cleaned rooms are assigned by the PMS which enables housekeepers to make instant updates on cleaning statuses.
Billing: At check-out, all charges (accommodation, room service, etc.) are put together automatically to facilitate smooth processing.
PMS WORKING WITH OTHER SYSTEMS
Choice Hotels’ PMS is connected to several other hotel systems as it builds a holistic ecosystem
- Channel Managers: Online booking platforms receive real-time updates about the availability of rooms and their rates automatically ensuring that information across the channels is accurate.
- Revenue Management Tools: Revenue management systems use PMS data to optimize pricing strategies for maximum profitability.
This seamless data flow will reduce the need for manual updates and discrepancies thus ensuring efficiency in its operation as well as the decision-making process is informed.
User Experience and Staff Training
Staff can work effectively with a user-friendly PMS. It is possible that choice hotels will have invested in comprehensive training programs to ensure that their employees are able to
- Be comfortable while navigating the PMS interface. Use main features of reservations, and guest management among others. Fix minor issues.
Apart from this, there are regular training updates so that staff remains current with any system enhancements or new functionalities.
Challenges and the Road Ahead
However, implementing a new PMS as has been pointed out may present some challenges. Here are some challenges that Choice Hotels might have encountered
- Data Migration: The process of transferring existing data from the previous system to the new PMS can be complicated. Staff Training: To ensure that staff adapt to the new systems without much struggle it may require ongoing training and support.
The Future of Choice
Choice Hotels being one of the leading hospitality companies is constantly seeking ways to enhance customer experience and improve efficiency. Below is how their PMS strategy could change
- Guest Self-Service: The hotel’s PMS for instance could be integrated with mobile applications where guests would be able to check in and check out without having to visit the front desk by use of remote devices. Have a personalized stay by pre-ordering amenities or booking spa treatments. Get real-time information on hotel services/amenities etc…
- Data-Driven Personalization: Guest data can be used for the customization of experiences such as; Providing room upgrades or targeted promotions based on guest preferences. Recommending preferred restaurants/activities within the property according to guests’ preferences. Customizing in-room amenities for repeat guest behavior (e.g. always asking for extra pillows).
- Voice-Controlled Assistants: If voice commands were integrated with smart speakers in guest rooms, they may Use voice commands to set room temperature or lights. Call room service or ask housekeeping using voice interaction. Give hotel information and services without touching anything.
Building a Sustainable Future
Environmental responsibility is becoming increasingly important for travelers. Choice Hotels’ PMS could integrate with:
- Smart thermostats and lighting systems: These can be used to optimize energy usage in guest rooms depending on occupancy.
- Water conservation measures: Track water usage and provide guests with options to reduce their environmental impact.
Conclusion
We hope your doubt regarding What PMS system do Choice Hotels use? is now resolved. By leveraging a robust PMS and embracing technological advancements, Choice Hotels will maintain its competitive edge in the ever-evolving hospitality landscape.
Therefore, as the industry focuses on personalized experiences for guests, operational efficiency, and sustainability, Choice Hotels’ strategic adoption of technology is going to be key to delivering future-proof hospitality experiences.
